What Is a CRM?
Are you looking for a reliable and affordable custom CRM development services company? If so, we are the
right choice for you. We have been a leading name in the custom CRM development services provider in
industry for over a decade and our dedication to excellent customer service has made us one of the
best-known names in the industry. Whether you are just getting started with an existing account or looking
to start from scratch, we can support you with customized solutions that meet your individual needs at an
affordable price. Let’s discuss how we can help you expand your business by developing a robust, accessible
and easy-to-use customer relationship management (CRM) software.
Data-Driven Marketing Guide
Marketing plans have been used for decades to outline an organization’s marketing strategy and communicate
aspects of the current marketing environment. These plans are usually designed to take place over the course
of a year, a quarter, or a month, and are intended to improve a business’s market share and their subsequent
bottom line. However, many marketing plans are becoming outdated. In recent years, data has taken a central
role in marketing – but data hasn’t necessarily moved to the center of many marketing plans. Let’s take a
look at key areas to integrate data-driven insights within today’s modern marketing plan.
What Is a CDP?
A customer data platform, usually called a CDP, is a marketer-managed system designed to collect customer
data from all sources, normalize it and build unique, unified profiles of each individual customer. The
result is a persistent, unified customer database that shares data with other marketing technology systems.
The idea of a single view of the customer has been on marketers’ wish lists for years. But disruption caused
by the global COVID-19 pandemic has raised interest in precisely the types of solutions that CDPs deliver,
which includes that single-view of the customer. With pandemic concerns spurring the movement of customer
interactions – both B2B and B2C – to digital channels, marketers are increasingly interested in technologies
that collect data from those interactions, unify them, deliver insights and enable campaign orchestration.
What Is ERP?
Enterprise resource planning (ERP) is a type of software system that helps organizations automate and manage
core business processes for optimal performance. ERP software coordinates the flow of data between a
company’s business processes, providing a single source of truth and streamlining operations across the
enterprise. It’s capable of linking a company’s financials, supply chain, operations, commerce, reporting,
manufacturing, and human resources activities on one platform. Most companies have a finance and operational
system in place, but siloed systems can’t go beyond everyday business processes or help with future business
growth. As companies expand and their needs change, their systems should keep up with them. In this article,
you’ll learn what ERP is and why having software in place that keeps up with your needs can help run a more
agile and efficient business. However, many marketing plans are becoming outdated. In recent years.
What Is AI Marketing?
Artificial intelligence (AI) marketing is the process of leveraging AI methods and tools such as data models,
algorithms and machine learning to produce customer insights that marketers can use to optimize spending,
customize content and personalize the customer journey. Examples of AI marketing solutions include chatbots,
image recognition, personal assistants (such as Google Assistant, Amazon Alexa, Microsoft’s Cortana and
Apple’s Siri) recommendation engines, targeted advertising based on your search and dynamic pricing on
ecommerce sites. However, many marketing plans are becoming outdated. In recent years, data has taken a
central role in marketing – but data hasn’t necessarily moved to the center of many marketing plans. Let’s
take a look at key areas to integrate data-driven insights within today’s modern marketing plan.
